Strategy, delivered.

Four programmes that show how priorities become operating models, partnerships and measurable outcomes. Figures are drawn from published results; each case names the collaborators who made it possible.

5.02MMAHA 2026 visitors, against a 4M target

RM10.35BMoU value across 97 agreements at MAHA 2026

RM175MSME digitalisation grants managed at MDEC

7Digital Enhancement Centres opened in three months

National programme · 2025–2026

MAHA 2026 delivery

Malaysia's national agriculture, horticulture and agrotourism exhibition, held over ten days at MAEPS, Serdang.

Context: MAHA is the country's flagship platform for agriculture and food security, bringing together ministries, agencies, industry and the public.
Challenge: Exceed published visitor, sales and investment targets while coordinating dozens of agencies and sponsors on a fixed date.
Responsibility: Project Director within the MAHA 2026 Secretariat: strategic partnerships, sponsorship, stakeholder engagement and cross-agency coordination.
Actions: Structured sponsorship and partnership packages, aligned agency workstreams around shared milestones, and ran a single coordination rhythm through to the closing ceremony.
Collaborators: Ministry of Agriculture and Food Security, MARDI, MARDI Corporation, participating agencies, sponsors and exhibitors.
Outcomes: 5.02 million visitors (target 4 million); RM73.08 million in direct sales (target RM58 million); 97 MoUs worth RM10.35 billion.
Lessons: Targets set publicly before the gates open create alignment that no internal memo can.

Digital economy · 2019–2024

SME digitalisation at MDEC

National programmes helping small businesses adopt digital tools during and after the pandemic.

Context: Malaysian SMEs needed practical help to move online and automate, quickly and across every state.
Challenge: Stand up physical support and distribute grants at speed without losing governance or reach.
Responsibility: Project lead for Digital Enhancement Centres; later manager and then Head of Strategic Projects and Divisional PMO.
Actions: Authored the SME Digitalisation blueprint, set up centres with state partners and managed grant programmes end to end.
Collaborators: MDEC teams, state agencies, technology providers and SME associations.
Outcomes: Seven Digital Enhancement Centres within three months; RM175 million in Smart Automation and SME Business Digitalisation grants benefiting around 30,000 businesses.
Lessons: Adoption depends on proximity: a nearby centre and a trusted adviser do more than any campaign.

Transformation · 2024–now

MAEPS as a year-round venue

Repositioning the Malaysia Agro Exposition Park Serdang beyond a single flagship event.

Context: MAEPS hosts the country's largest agriculture events but much of its capacity sat idle between them.
Challenge: Build a sustainable events and agrotourism business without compromising the park's public purpose.
Responsibility: As COO, oversight of the MICE and agrotourism revenue streams.
Actions: Led the concept for the MAEPS MADANI blueprint and opened the venue to national and international events.
Collaborators: MARDI, event organisers and industry partners.
Outcomes: A growing calendar of national and international events. Detailed figures to be published once approved.
Lessons: A venue creates value through the experiences and communities it enables, not just the space it provides.

MARDI Corporation and TEKUN Nasional exchange agreements

Commercialisation · 2024–now

From research to market

Programmes that turn MARDI research and technology into businesses farmers can run.

Context: Agricultural research often stalls between the lab and the farm because adopters lack financing and support.
Challenge: Make technology commercially viable for the people who adopt it, not just at the point of sale.
Responsibility: As COO, the technology commercialisation and agri-training revenue streams.
Actions: Paired MARDI technology with financing partners and after-sales support, and built training pathways for agri-technopreneurs.
Collaborators: TEKUN Nasional, Agrobank and other financing and industry partners.
Outcomes: Machinery financing of up to RM100,000 per entrepreneur made available alongside MARDI technology and support.
Lessons: Technology creates possibilities. Capability turns those possibilities into impact.

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